Every customer, every market.
Track what shoppers do, know who your customers are, reach them with email and ads, and see which products and markets are winning. Built for the manufacturers who make physical products and the retailers who sell them, with Plunk Studio Team included.
Eight capabilities. One customer picture.
Everything runs on the same data: what shoppers do on your site, what your sales history says, and what your catalog carries. Each capability makes the others sharper. Want the exhaustive version? See the full feature list.
First-party tracking, web and store
A first-party tracker on your site captures visits, product views, and conversions, with city-level geography resolved on every visit. Sales transactions from your stores join the same timeline, so one report covers the shopper journey and the sale.
- Web and mobile-web tracking with custom events
- Custom date ranges on every analytics family
- Alert rules that notify you when something changes
Contact profiles built from behavior and sales
Every contact gets one profile: web activity, purchases, and anything your CSV feeds or connected Shopify store add. Lifecycle stages move contacts from Lead to Prospect to Customer automatically, and audience segments keep themselves current.
- Lifecycle stages: Lead, Prospect, Customer
- Behavioral and purchase-based audience segments
- Audience performance reporting over any date range
Campaigns and multi-step journeys
Send one-time campaigns or build triggered journeys that branch on what the contact does. Templates propagate across your automations, so a design change updates every email that uses it.
- Multi-step journeys triggered by behavior
- Templates shared across campaigns and automations
- Send performance tied back to contacts and revenue
Every major ad exchange, measured properly
Manage campaigns across every major ad exchange and channel from one place. Server-side conversion events on each exchange's native server-side rail keep your measurement accurate as browser tracking gets weaker, and ROAS reporting shows what the spend returned.
- Campaign management across all major ad exchanges
- Server-side conversion events from your own data
- ROAS reporting for self-managed ad accounts
Which products win, and where
Product and market trends from your own activity and sales: top products by market, rising and falling interest, and the geography behind it. The view a spreadsheet of order history can't give you.
Demand forecasts from your own comparables
Before a launch, the similarity engine finds the products in your history that behaved most like the new one and projects demand from how they actually performed. Confidence bands are shown with every forecast: directional, built from real history, never a guarantee.
Search rankings, share of voice, and AI visibility
Track the keywords that matter to your brand, see your share of voice against the category, and watch how your brand shows up in AI answers, because more of your buyers start there every month.
- 100 tracked keywords on the Plunk Commerce plan
- Share-of-voice tracking against the category
- AI-visibility tracking across AI assistants
Publish everywhere, measure daily
Social stats sync daily across your connected accounts, and the Content Hub publishes to Meta, Google Business Profile, Mailchimp, WordPress, and Constant Contact. Repurpose one piece of content across channels with UTM tracking on every link.
Every store against its target
Store-level sales from your transaction data, with monthly targets, attainment, and pace. One screen answers "how is each location doing," and the same rail serves manufacturers watching sell-through by account.
Two sides of the shelf, one platform.
See past the dock
Which markets and products are winning, demand forecasts for the next launch, brand visibility in search and AI answers, and campaigns that support your retail partners.
Commerce for manufacturersOne customer picture
Floor and website in one view: contacts and lifecycle, email journeys that bring shoppers back, ads with real ROAS, and every store against its target.
Commerce for retailersPlunk Commerce: $799/month, Studio Team included.
The full platform on one subscription, with a monthly pool of credits shared by every app. Prefer it run for you? Managed and Enterprise plans put our team, or your own cloud, behind it.