How we handle your data.
Plunk processes customer data on behalf of manufacturers and retailers. This page explains what we collect, how we use it, and the controls you have. Last updated June 18, 2026.
Who this covers
This policy applies to the marketing sites at plunk.io, studio.plunk.io, and plunkdigital.com; to the Plunk SaaS platform at app.plunk.io; and to any related services we operate. Plunk Digital (the agency) and Plunk (the platform) are the same company; we treat them as one privacy boundary.
Information we collect
From you, directly. When you request a demo, start a trial, contact sales, or sign up for any account, we collect what you give us: name, work email, company, role, and the context you share about your business.
From your usage of the platform. When you use Plunk to manage your own customer or catalog data, that data flows through our infrastructure. We are a processor of that data, not the controller. Your company controls it; we just operate the tools.
From our marketing sites. Standard analytics: pages visited, referrers, approximate location from IP, device and browser type, and how you got to us. We use a single GA4 property spanning plunk.io, studio.plunk.io, app.plunk.io, and plunkdigital.com for consistent attribution.
From third parties. Enrichment services (such as the Data Marketplace integrated into Plunk) may attach firmographic or contact signals to records you've already provided. We only ingest data from sources that represent it as lawful for our use.
How we use information
- To operate the Plunk platform and the services you've asked for.
- To respond to demo requests, sales inquiries, and support questions.
- To improve our products: aggregated, de-identified usage patterns inform what we build next.
- To run our own marketing for Plunk, limited to opted-in audiences and our existing customer base.
- To meet legal and contractual obligations.
We do not sell your data. We do not share it with advertisers outside of campaigns you've configured inside the platform.
How we share information
Subprocessors. We use vetted providers to deliver the platform: cloud hosting and storage, payment processing, transactional email, AI model providers for render generation, and observability vendors. A current list of subprocessors is available on request.
Your own integrations. When you connect Shopify, an ERP, or another tool to Plunk, data flows between Plunk and that system at your direction. Those connections are governed by your agreement with each vendor.
Legal. We will disclose information when required by valid legal process. We will tell you when we receive such a request unless legally prohibited.
How long we keep it
Customer data in the platform is retained for the life of your account plus a standard wind-down period. Marketing-site analytics are retained for 26 months. Demo and trial inquiries that don't convert are kept for two years and then deleted. You can ask us to delete sooner; see "Your rights" below.
Where we operate
Plunk operates primarily on US infrastructure. If you're contacting us from outside the United States, your data will be transferred to and processed in the US. We rely on standard contractual clauses where required for international transfers.
Your rights
Depending on where you live, you may have rights to access, correct, delete, port, or restrict the use of your personal data. To exercise any of these, email privacy@plunk.io from the address associated with your data. We respond within 30 days.
If you're a customer of one of our customers (for example, a shopper whose data is in a retailer's Plunk account), please contact that retailer first; they are the controller of your data. We'll assist them in honoring your request.
Cookies and tracking
We use a small number of cookies for authentication, session continuity, and analytics. We do not run third-party advertising trackers on our marketing sites. The platform itself uses cookies necessary to keep you signed in and to remember your preferences.
Changes to this policy
We will post material changes to this page and update the "Last updated" date at the top. For customer-facing accounts, we will email a notice for material changes before they take effect.
Contact
Privacy questions: privacy@plunk.io
General contact: our contact page