Know which markets and products are winning, from data you already own.
Market intelligence, demand forecasting, and brand visibility built from your own catalog, sales history, and web activity. No data from your retail partners required.
What happens to your products after they leave the dock?
Most manufacturers hear back through sales reps and order velocity, weeks or months after the fact. The suite builds the missing view from data you already own: your catalog, your sales history, and the activity on your own website.
Which products and markets are winning
Product and market trends built from your sales and web activity: top products by market, rising and falling interest, and the geography behind both. Walk into the next sales conversation knowing which territories are growing and which need attention.
Forecast the next launch from your own history
The similarity engine finds the products in your catalog that behaved most like the incoming one and projects demand from how they actually performed, with confidence bands on every forecast. Production decisions get evidence instead of instinct.
Your brand in search and in AI answers
Track the keywords your buyers use, measure share of voice against the category, and see how your brand appears in AI assistants' answers. When a designer asks an AI for recommendations in your category, you want to know whether you're in the answer.
Campaigns that support your retail partners
Email campaigns and journeys to your trade and consumer lists, plus Meta and Google campaign management with server-side conversion events, so the demand you generate for your retail partners is measured, not assumed.
Every account and rep, in the data
Customer and rep data feeds turn your order history into per-account sales analytics: who is growing, who is going quiet, and which products each account's customers actually engage with. Contact interest profiles give reps a reason to call.
The three questions we hear most.
"We already have a CRM."
Keep it. A CRM tracks your pipeline; it doesn't tell you which markets your products are winning, what your next launch will do, or how your brand shows up in AI answers. Plunk is the product-and-market intelligence layer, and it sits alongside your CRM, not on top of it.
"Our retail partners won't share data."
They don't need to. The suite is built from data you already own: your catalog, your order history, and the activity on your own website. Partner data can enrich the picture later, but it is never a requirement to start.
"Is this built for manufacturers or retailers?"
Both, deliberately. The team behind Plunk has spent two decades working with both sides of this industry. Forecasting, market intelligence, and account-level sales analytics were designed for the manufacturer side; the retailer track runs on the same platform.
See it on real data.
Your products rendered live in Studio, and the suite working on real retail data. Tell us what you're working toward and we shape the call around it.