Every shopper, one record.
Your shoppers are scattered across the website, the POS, the email list, and a rep's notebook. Plunk resolves them into one contact record each, keeps it current from behavior, and turns any slice of them into an audience you can actually use.
The whole story per shopper
Visits, product views, emails, orders, and rep interactions collapse into a single contact with a lifecycle stage. No duplicate lists, no export-and-merge, no asking which spreadsheet is current.
Slice by stage, interest, or geography
In-market for sectionals, in this region, no purchase yet: build the segment in minutes and it maintains itself as behavior changes. Segments feed journeys, campaigns, and exports directly.
For manufacturers, the account view
B2B rolls up the same way: contacts group into retail accounts with order history, coverage, and lapse risk. Reps see their accounts the way you see your products.
Count your real audience.
Most workspaces find shoppers they did not know they had within the first week of tracking. Start with a demo on your data.