How it works

How Plunk closes the loop.

One live picture of demand: from what shoppers look at, to what your wholesale accounts order, to what you make next.One live picture of demand: from what shoppers look at, to what your dealers order, to what you make next.

One live picture of demand: from what shoppers look at, to what they buy online and in your stores, to what you make next.

One live picture of demand: from what shoppers look at, to what your customers buy, your stores sell and your wholesale accounts order, to what you make next.One live picture of demand: from what shoppers look at, to what your customers buy, your stores sell and your dealers order, to what you make next.

See the screens behind each step.
Show me Plunk for
Interior designer? See Plunk for designers.
The steps

What Plunk does at each step.

Each step on the ring is a chapter below: what Plunk shows you there, and which product does it.

Pick a step to read how it works further down the page.

Works with Shopify. Connect your store once and both products work from it: Commerce reads products, orders and inventory, and Studio sends approved pictures back to your product pages.

Plunk for Shopify →
111Plunk Commerce

Shopper interest.

Plunk tracking on your site records every visit and product view, and ties them to the person once they raise a hand: a sign-up, a cart, an email click.Plunk tracking on your site records every visit and product view, and ties them to the person once they raise a hand: a swatch request, a form, an email click. Designs saved in Studio visualizers count too.

Traffic over timeper dayPage viewsSessionsVisitorsThis periodLast periodConversionsChannelssessions and conversionsCHANNELCONV.DirectOrganic searchSocialEmailPaidAI assistants
22Plunk Commerce

Customers.

Each customer is judged against their own buying rhythm. Lifecycle stages move on their own, and follow-up and win-back emails start from what each person does.

People to act onthis weekAMCustomerDue to buy againTodayJRProspectViewed the same product againFriSKCustomerGone quietThuTLLeadLeft a cartWedNPCustomerCame back after a long gapTueDWProspectOpened every email this weekMon
People to act onthis weekAMCustomerDue to buy againTodayJRProspectViewed the same product againFriSKCustomerGone quietThuTLLeadAsked for a swatchWedNPCustomerCame back after a long gapTueDWProspectOpened every email this weekMon
23Plunk Commerce

Wholesale accounts.Dealer sales.

Your order export lands next to that interest. Each wholesale account is judged against its own ordering rhythm, on the same timeline as your direct orders.Your order export lands next to that interest. Each dealer is judged against its own ordering rhythm.

Account scorecardseach account against its own ordering rhythmOn trackGrowingSlowingOverdueACCOUNTREPORDER RHYTHMHEALTHSALES AT STAKELAST 12 MONTHSOn trackGrowingSlowingexpectedOverdueOn track
Dealer scorecardseach dealer against its own ordering rhythmOn trackGrowingSlowingOverdueDEALERREPORDER RHYTHMHEALTHSALES AT STAKELAST 12 MONTHSOn trackGrowingSlowingexpectedOverdueOn track
Plunk Commerce

When you have stores.

Store sales land next to that interest and your online sales. Each store is paced to its goal, with what sells in one store and not another.

Storesthis month against goal, paced to todaySold so farGoalWhere today's pace landsSTOREPROGRESS TO THIS MONTH'S GOALPACELAST 30 DAYSDowntownStoreAheadRiversideStoreOn paceUptownStoreBehindLakesideStoreOn paceOutletOutletBehind
34Plunk Commerce

Rep action.

Each rep opens the week to a short list of accounts to call and the reason for each one, with a weekly email that does the summary.Each rep opens the week to a short list of dealers to call and the reason for each one, with a weekly email that does the summary.

Sales trendone rep, against the last periodSalesOrdersLast periodTo call this weekaccountsOrdering later than usualMissing the new collectionShoppers nearby, few ordersOpen quote to follow upGrowing fast
Sales trendone rep, against the last periodSalesOrdersLast periodTo call this weekdealersOrdering later than usualMissing the new collectionShoppers nearby, few ordersOpen quote to follow upGrowing fast
435Plunk Commerce

Marketing.

Stories, posts, emails and ads go out from one place, using pictures made in Studio, and each one is followed to the visits and sales it drove.

Performance over timeevery piece, every channelEngagementsVisitsOrdersSalesEmailSocialAdsA send, post or publish
4Plunk Commerce

Sales.

Orders from your store land on the same timeline as the visits and campaigns behind them, by product, channel and market.

Sales by monththis year against last yearThis yearLast yearPlanJanFebMarAprMayJunJulAugSepOctNovDec
556Plunk Commerce

Forecast.

Sales history and the shoppers already on your site become a forecast for each product, always shown as a likely range, with what to reorder and when.

Sales outlookshaded band is the likely rangeSoldExpectedLikely rangeTodayMayAugNovFebMayAugWhat soldNext twelve months, as a likely range
667Plunk Studio

Next product.

Studio shows what comes next in every color and variant, in a scene and on video, before it is made. Shoppers see it on your product pages, and it starts again.Studio shows what comes next in your real fabrics and finishes, in a room and on video, before it is made. Shoppers see it on your site, and it starts again.

A lounge chair shown on a tablet with its fabric color options.
YOUR COLORSYOUR SHADESYOUR METALSNewEvery option,before it is madeor photographed.
Commerce and Studio

How the two products connect.

Each one works on its own. Connected, they share one library and one catalog, and each makes the other better.

Plunk Studio

Makes the pictures.

  • Every color and variantEvery fabric and finish
  • ScenesRooms and scenes
  • Video
  • On your product pagesVisualizers on your site
Studio → CommerceApproved pictures and video land in the Content Hub library.
Studio → CommercePictures on your product pages are followed to the visits and sales they drive.Designs shoppers save in a visualizer arrive as leads.
Commerce → StudioDemand gaps and forecasts say what to picture next.
Commerce → StudioContent results show which pictures move sales.
Plunk Commerce

Measures what sells.

  • Shopper interest
  • Direct, wholesale and store sales
  • Customers and reps
  • Forecasts
Getting started

Start with what you already have.

No new tracking project and no data team. We set it up with you, and you add each source when you are ready.

  1. Talk to us

    Tell us what you sell, who you sell through and what you want to see first.

    Talk to us
  2. Connect sales and catalog

    Your Shopify store, or the order or invoice export you already make, plus your catalog.

    Plunk for Shopify
  3. Add the tracker

    One snippet on your website, plus your Google Analytics history so trends start on day one.

  4. Bring your photos

    Product photos for Studio, and your ad, social and email accounts for Commerce.

Next step

See Plunk with your own products.

Tell us a good time and what you would like to see. We will walk your team through each step, starting with the one that matters most to you.

Talk to us

Tell us what you sell and what you would like to see, and pick a good time. Prefer the phone? Call 1.800.676.9596.

Talk to us