The rapidly evolving and digitally integrated business environment requires a more fluid approach to marketing.
Plunk has a team of amazing designers that can help create beautiful ad campaigns based on marketing assets you have.
Not everything can work out-of-the-box. Some campaigns require web and/or mobile development. The Plunk team can support any scale of campaign development.
Each Plunk customer is assigned a Digital Strategist partner that will help drive campaign ideas and results. This includes bi-weekly calls to review current campaigns and any improvements that can be made.
The following outlines the steps involved from research to execution to analysis.
The Digital Strategist works with the customer to identify the target markets, audience, products/services, creative, concept, budgets and how geo targeting will fit into a campaign.
The Plunk team uses the research and campaign concept to develop the integrated marketing campaigns and launch strategy.
Campaigns are launched to all the Ad platforms & exchanges.
Plunk continuously monitors each campaign and determines if a campaign is under-performing and makes the necessary adjustments and recommendations to the Plunk team.
Plunk aggregates campaign analytics from each provider and builds reports. Presentation and recommendations are then provided from the Digital Strategist during the bi-weekly review.