Plunk uses integrated marketing techniques and machine learning algorithms to manage these highly targeted campaigns across thousands of markets.
Up to 250% increase in brand targeted retail sales.
Up to 35% increase in website traffic short-term. Up to 90% increase in website traffic over a 1 year term.
Far greater ROI than traditional advertising channels including TV, local magazine and newspaper.
An Integrated Marketing Campaign is a highly targeted campaign based around a consistent message. This could be a product launch, event, promotion, etc… All efforts including ads, social media, e-blasts, and other channels are built around this one campaign.
Plunk uses machine learning to place and adjust bids on ads as well as optimize each ad campaign based on user behavior. The platform constantly monitors user reaction to ads and determines if the campaign should be adjusted for a better conversion rate.